Dec 21 2006

Corporate Blogging Lessons from Men In Trees

Welcome to Elmo, a small town in Alaska and home to the ABC comedy Men In Trees. If you haven’t seen the show it’s along the themes of Sex and the City with a New York gal moving to a small country town in Alaska while she writes her new book.

In episode 7 Ladies Frist (no that’s not a typo) the central character Marin is having her birthday and the community of Elmo are celebrating it by throwing her a party. Marin is essentially pretty new to their tight knit community and she is really excited to be sharing the day with the whole town.

One of the central themes of the show is how the town community opens it’s arms to a newcomer (two actually) and shows them that they are part of a larger family now.

Are you beginning to see the lesson here?

When you are developing a blog you are really developing a community. One that people will feel strongly (hopefully) about being a part of. How do you help make them a part of your corporate (or personal) online community?

Share those special things such as birthdays, anniversaries, weddings, births, bowling scores, etc. It’s the little things that you give to people that make an online community. Soon enough readers will start to share a little of themselves and guess what? You got yourself a blog community!

Now I don’t mean to bore your readers with every single post about every little part of your life – in every country town there are things left unsaid too.

Even if your blog is not of a personal nature it is especially nice to share some small personal things that help your readers identify with you. As I mentioned birthdays are a great way of doing this without becoming too personal – maybe even on the end of a post you may want to mention Jack over in wildlife control who’s birthday is coming up and you wish him all the best and think that he’s doing a great job.

On that note I’d like to wish every one a very happy holiday season and I hope that you are all safe and sound and ready for a new fantastic year!

Lee Sargent runs Sarge Design a freelance web design house that is slowly focusing purely on business blogging – he also writes the semi corporate/personal blog Quit Your Day Job. If you have a company or know of one that you’d like a little help (or a lot of help!) bringing it into the blogging world drop me a line!

This post will probably end up over at Quit Your Day Job sometime over the next couple of days!

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