Displaying your RSS Feed Count: What is the Big Deal?
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Recently I’ve read a few articles on Displaying your Feedburner Subscriber Count. DoshDosh and I Help You Blog (two blogs I feed read daily) recently participated in a meme about it. The gist of their articles discuss why you should or shouldn’t display your feedcount. And if you do decide to display that count, make sure you have a nice amount of subscribers.
I never really saw the problem. I
think thought displaying 40 or 50 readers was good. I mean think about it, on top of the average 200 unique visitors we get per day, that’s about an extra 40 people just reading our content, per day.
Good right? Wrong.
What about visitors who don’t usually read blogs, but found yours? They typically know nothing about RSS Feeds and Feedburner. Most websites don’t use them, I didn’t even know what an RSS Feed was before I started blogging.
So to those readers what does it mean? What does the feedburner widget displaying “40 Readers” mean to them?
One of our readers saw it as how many visitors we’ve received:
By thinking we only had 46 readers, that already discredits our content. After reading that review, I immediately removed our feedcount widget, and made it easier for people to subscribe to our feed. I’m sure Andrew wasn’t the first person to be turned away from our feedburner count, but he will be the last.
Before you display your feed count make sure you are making the right choice. If you aren’t, it can cost you readers.