Apr 30 2007

Finding Cost Per Visitor: Are Your Ads Paying Off?

All advertising comes down to cost. If you are paying too much for an ad spot, chances are you won’t purchase it again. You want the most cost efficient advertisement possible. Obviously nothing is better than free, but what if you are paying money?

Recently I posted about using Linkreferral to get traffic. I also mentioned I am now purchasing the #1 spot, per month, on LinkReferral under the section Miscellaneous. The price for that spot comes out to be 35$ per month.

At 35$ per month, you want to be getting your money’s worth. In the month of April (according to their stats) Blog about your Blog has received 1300 hits.

To figure out how much I am paying for each visitor is quite easy. All you have to do is divide the 35$ per month into how many visitors you are getting. That figure comes out to be about 2 or 3 cents per visitor.

As I mentioned there are other factors that you can add, but can’t really put a price on. At Linkreferral your traffic, is somewhat targetted, but it still is basically a modern traffic exchange. Some visitors are quality, but definitely not all. We’ve had several people participate on this blog that found us on Linkreferral.

The other factor to add in is that at LinkReferral, you also get website reviews. How much value is that? It’s hard to put a price on it, but I think its valuable. You get great input on what people see, think, and feel when they first visit your blog. Of course there are those reviews that will be “nice site”, but others can really give you an idea of what they think about your website or blog.

Finding your Cost Per Visitor (CPV) can be very helpful if you are trying to decide whether your advertisements are worth keeping. I like to keep our Google Adwords CPV down as well. I want as many people to read this blog as possible. We aren’t big time yet, where we can really target traffic (and pay more).

Which advertisers work for you? Are you also using these methods to find your CPV? Or does CPV not impact your advertising decisions?

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4 Comments on this post

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  1. And the winners of the contest are.... | Steve's Tech Blog wrote:

    [...] Here is a post that I liked on his blog: Finding Cost Per Visitor: Are Your Ads Paying Off? [...]

    July 8th, 2007 at 7:58 am
  1. Stefanie said:

    In my opinion that is an incredible amount of visitors. In an average month Link Referral usually brings Random Encounters of We anywhere between 150-200 visitors.

    April 30th, 2007 at 7:40 pm
  2. Matt said:

    maybe, but have you been ranked #1 in your category every day?

    By paying that we got the premium spot, so its decent i think :)

    April 30th, 2007 at 7:43 pm
  3. The People History said:

    I have never tried link referral so will give it a try

    its hard to get traffic and I have tried a few ways

    1 Adwords using site targetting on publisher sites good for branding and depends on the site re CPC.

    2 StumbleUpon can be handy as 5 cents per visitor and about 20% go deeper into the site and will get more organic traffic later if enough give thumbs up.

    3 Press releases very poor return for me personally but sure some get better

    May 1st, 2007 at 12:50 pm

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