May 6 2007

What to blog about

I had a revelation today about blogging when I picked up a copy of National Geographic, a good old-fashioned real life magazine. I wish I had made the connection between online and offline publishing when I first started to blog

I have never written a magazine or published anything in print, so the whole concept of publishing on-line (blogging) was a bit of a mystery. And to be honest, when I started to read up on blogging, it was like a trip back to schooldays, studying a topic you don’t quite have an affinity for. All the thousands of words and articles I read about how to set up a blog, how to market it, how often to publish etc etc, it was a bit like gobbledeygook that I sort of understood, but didn’t.

But picking up the National Geographic magazine today, I had one of those moments where lots of things became clear. Suddenly I could literally see how easy it should be to decide on the content and direction of a blog.

A good title

What can be more telling about what is inside than what is on the outside? On the cover, the name National Geographic speaks volumes. A blog title and ideally a blog’s URL should speak volumes too

A homepage that reinforces the title

Just reading the titles of 4 articles advertised on the cover of National Geographic, it was obvious that the writers are focussed on environmental topics and situations going on in exotic places around the globe. A blog homepage should quickly convey a clear message of material related to the blog title.

Choose a field that excites you

When you read an article in National Geographic, you can tell the authors are passionate about what they write. Bloggers need to convey the same excitement. Also, there should be no shortage of ideas for further material. It is hard to imagine National Geographic not being published because “our writers have run out of ideas!”

Be an expert in your field

The material in National Geographic is researched. Sometimes it is too indepth for casual readers, but there is always a variety of articles for all levels of expertise, attention span and interest in minutiae.Just because your topic is complicated, no reason not to make it easy to read or follow.

Clean theme

The material in National Geographic is presented in a clear format that young and old eyes alike can appreciate. There is white space, little fuss, the font is readable black on white, there are headings, blockquotes, beautiful images with tags, titles… This all applies in a blog too.

Publish regularly

National Geographic publish articles on a regular basis. Once a month isn’t once a day, but you know that every 15th of the month, or whatever deal you have, that magazine is going to arrive at your house.

What more do potential bloggers need to know about the theory behind blogging?

Random Posts


7 Comments on this post


  1. This Eclectic Life wrote:

    [...] Surfing today, I found an article at Blog About Your Blog called What To Blog About that you might find of [...]

    May 9th, 2007 at 7:28 am
  1. Peter said:

    Very easy to follow and understand. Good visual points

    May 6th, 2007 at 7:07 pm
  2. Bonnie said:

    One of the aff marketing blogs I read regularly talks about branding yourself. To a certain extent it’s just information but it’s also the personality and the style of the writer. Why do I come back to one blog and not another on the same topic? They may both be experts–or as close to experts as I can determine online, but I go back to one because I like the way the talk about their field.

    May 6th, 2007 at 9:06 pm
  3. Ed the Editor said:

    Peter, glad it was simple enough for you.

    Bonnie, I think there is a lot to be said for having an appealing style to add to your chances of attracting and keeping readers. I guess it is like personality, you either have it or you don’t? One of the pluses of BAYB is the breadth of writers styles, so you are bound to find something you like here.

    I was interested by the reference to branding. I don’t know what the affiliate blogger is saying about branding, but in my experience outside of blogging, the number one hardest, most expensive and most challenging approach to marketing is building a brand.

    Nike, Apple and IBM don’t just flash their name and earn millions for no reason. It has cost them phenomenal amounts of money and time and effort. I suspect that branded blogs have invested at the very least, inordinate amounts of time developing a style, and who knows what resources in marketing themselves to become household names.

    May 6th, 2007 at 10:20 pm
  4. Sid said:

    Easy-to-follow steps, but it works the best. I quite agree with you.

    May 7th, 2007 at 5:12 pm
  5. This Eclectic Life said:

    This is a great post! I think you wrote it one day early to be submitted to Pro Bloggers “Top 5″ contest, but you ought to check and see! I’ve added you to my RSS feed. I found you a long time ago, but didn’t know how to do feed, and lost you in the shuffle. Now I have you, and I’m not letting you go!

    May 9th, 2007 at 7:25 am
  6. (((((HUGS))))) sandi said:

    This is great! (((((HUGS))))) sandi

    May 9th, 2007 at 2:32 pm


Subscribe Form

Subscribe to Blog

UBD Moneymaker Theme by Unique Blog Designs & Phillip van Coller. Header designed by Israel of Fat Man Unleashed.