Bonnie, I think there is a lot to be said for having an appealing style to add to your chances of attracting and keeping readers. I guess it is like personality, you either have it or you don’t? One of the pluses of BAYB is the breadth of writers styles, so you are bound to find something you like here.

I was interested by the reference to branding. I don’t know what the affiliate blogger is saying about branding, but in my experience outside of blogging, the number one hardest, most expensive and most challenging approach to marketing is building a brand.

Nike, Apple and IBM don’t just flash their name and earn millions for no reason. It has cost them phenomenal amounts of money and time and effort. I suspect that branded blogs have invested at the very least, inordinate amounts of time developing a style, and who knows what resources in marketing themselves to become household names.