It’s Not Always About Traffic
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Introduction: Who is Garry Conn?
Hello, my name is Garry Conn. I run a personal blog site titled, Garry Conn dot Com. I help thousands of readers by delivering successful blogging tips. I have been an author here on Blog about Your Blog coming up on a month now. I have been wanting to publish my first post here since the day I registered. But, you know how that goes… wanting to be at multiple places at once. Life just doesn’t work that way, I wish it did!
From the first time I ventured into this community it was really love at first sight. What an opportunity to gain more readers to your site. The concept is simple. Provide excellent content here, which helps this community grow and the content being published here has a direct reflection on yourself. Meaning, if people don’t like what you write here, then it can generally be assumed that the readers won’t like what you write on your main site too. So the incentive to write good quality posts here is extremely high… and it should be! The end result couldn’t be more perfect. You have a handful of highly skilled and creative bloggers who collaborate onto one site where we all create a prefect experience for the blog reader. In my opinion, this is one of the most insightful and creative concepts I have seen in awhile.
It’s Not Always About Traffic:
I have mentioned this on my site many times. While getting traffic to your site definitely is important, what is more important is what you do with the traffic that does come into your site. Meaning, what is your conversion rate? If you have 100 visits per day, how many people do you convert into regular readers? My focus has never been on scoring tons of traffic to my personal blog. I knew that in due time, traffic would naturally increase. Today, there isn’t a day that goes by where another blogger doesn’t mention me on a post or add my site to their blogroll. Why? Because, since day one I have written articles that are intended to help just one person. If I can end the day knowing that I have helped just one person, I feel great. When you read my articles, I am speaking directly to you… the article was written specifically for you. When you are done reading, if I haven’t made you say, “wow!” then I have failed.
So, for me… I would rather have 10 visits per day knowing that I have a 100% conversion. Because in the long haul, I will have more traffic coming into my blog compared to another blog who focuses on volume. In other words, I would rather have 10 visits per day @ 100% conversion compared to having 1000 visits per day @ 1% conversion. The numbers equal the same and far as the total number of regular readers converted… but the difference between the two stats is simple: One site is so in tune with their readers interest, it converts 100% of the traffic into permanent readers while the other is failing because only 1% is being pulled in. 99% of the people come and go… and don’t look back.
How Do I Convert Traffic Into Readers?
- Rule #1 is to be yourself. There are so many people out there that live double lives. Typically after spending about a week on these sites I can start to see right through them. FAKE! The most important thing you can do to be successful blogging and convert traffic into regular readers is to be yourself.
- Rule #2 is to allow people to learn who you are. This can be done by publishing an about me page. An about me page should be a page where you simply put your cards on the table and spill the beans. You should express the things that are important to you, talk about your interests and also explain about what your site is about. If readers don’t know the purpose of your blog, they will have no reason to continue to visit.
- Rule #3 is to interact with your readers. The easiest way to do this is to reply to their comments. If a reader has taken the time to comment on an article that you wrote, be polite and comment back. Also, when you do comment back, try to pick the reader’s brain a little bit… ask for additional thoughts and encourage your new reader to elaborate more on their thoughts. Another way to interact with your readers is to visit their own blog and comment on their articles. Not only doesn’t this encourage the reader to come back to your site, but it also plants seeds for other readers to come over and check your site out. Lastly, having a contact page as well openly accepting blogroll link exchanges are very useful.
- Rule #4 is to be a leader and an expert. The whole foundation of the Internet is information, in the mid 90’s “The Information Super Highway” was a popular coining of the Internet. And still to this day in our wonderful world of Web 2.0, not much as changed. People seek the knowledge of others. And with blogging, people are pulled to leaders and experts. If you author a blog, you are an expert in what you write and talk about. Do not publish weakness about your topic. People expect you to take the lead and follow your advise. If you illustrate to your readers that you are not a strong leader, they will flock away to someone else who can lead them.
- Rule #5 is to reward your readers. Publishing your top commenters high up on your sidebar and offering different ways to help promote your readers gives them incentive to stick around more. Not only do you help your readers by writing quality content but you also help them by sharing the link love and traffic. Don’t be selfish. Give back to your community because without them you would be nothing.
To sum things up… having a ton of traffic to your site is important. But converting all your traffic into regular readers is more important. Focus long and hard on keeping the traffic you do get instead of focusing on getting more. If you maintain 10 visits per day and convert 100% everyday, by the end of the year you are looking at having 36,500 visits per day… all of which are regular readers and contributors.