Jun 4 2007

You’re Smarter With Spam: A Report Proves It

According to a phone survey conducted by the Pew Internet & American Life Project, spam is on the rise, but fewer Americans are bothered by it. Specifically, the frustration users have with spam has dropped to 18 percent from just three and a half years ago. The reason for this decrease in being bothered is that email users have become more adept at handling these “gnats of the Internet”.

Another reason is that there has been a change in the type of spam being delivered to a user’s email inbox. For example, the report cites that pornographic spam is not as prevalent as it used to be. Over the past three years, spam of this type has gone from 71 percent to 52 percent today.

One highlight I found interesting in the report is that Web users over the age of 50 are less likely to find spam as annoying as younger users. I don’t know if that’s because the older generation doesn’t use email as much as their younger counterparts or what, but I suppose they’ve left the worrying to those “whipper-snappers”. :wink:

The survey shows promise, too. People are smarter about spam than they were a few years ago:

  • Users are making more use of the spam filters that are provided by their employers or they use filters of their own (up to 71 percent of users do this). So even though spam continues to rise, less of it is actually reaching the user’s eyes.
  • Being able to recognize spam has increased.
  • About 44 percent of Web users are better about not leaving spammers an easy way to get their email addresses.
  • And less than 25 percent of users avoid the temptation of clicking on links in spam messages.

If you’d like to know more about how to see less spam in your inbox, I wrote an article that you’ll find beneficial: 4 Ways to Protect Your Email Inbox

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6 Comments on this post

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  1. Carolyn said:

    Thanks for stopping by! :)
    Yes — long side bar (and I’ve tried to use condensing scripts where I could — I have lots of “favorite” sites I like to visit or promote … including yours.(yes, whether I get the opp or not). I this is a great blog, and I want to visit often. I’ve only read a couple articles so far, but will be reading more later today after work.

    June 4th, 2007 at 11:55 am
  2. Carolyn said:

    me again:) Hate to bother you, but just wanted to bring it to your attention…when you were visiting, if you had to scroll waaaaay down to find the entries, I fixed it. It looked fine on the laptop at home, and my morning job computer. But, saw that it was messed up on the computer I use in the afternoon (I work on 4 different computers most every day;) So, if you saw sidebar and no entries… :) its fixed now.

    June 4th, 2007 at 12:24 pm
  3. dandellion said:

    This may sound naive, but I never figured how spamming pays up. I mean, every spam mail has to pass the filters (both on server then on client), then to be noticed by user and interesting enough to make it click on the link, then there have to be something on the web site for user to make an action. How many spam mails make their trip to the final destination and actually make some money to the spammers?

    June 4th, 2007 at 2:05 pm
  4. Matt said:

    it doesnt really matter.

    spam first is now easier than ever, there are programs they can just insert their info, find email addresses press a button and WAM!

    spam cost= 0

    June 4th, 2007 at 2:12 pm
  5. Mark said:

    @dandellion: I agree with you 100 percent. But as Matt points out, it’s irrelevant due to the ease and large quantity the spammer has available. Bugs me still.

    June 4th, 2007 at 6:50 pm
  6. dandellion said:

    yes, it is automated and easy. but bandwidth costs. does it really payout?

    June 4th, 2007 at 6:55 pm

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