Jul 11 2007

ReviewMe Now Offering Advertorials

I logged into ReviewMe to update our rankings since we have seen a surge of links to our site, dropping nearly 1,000 spots on technorati.

I then noticed a new feature on ReviewMe called Advertorials. At first I thought it was something to compete with Text-Link-Ads , but after research I found out that was incorrect.

What it is, is what many blogging networks do. Have the advertiser write the post, and then put it on your blog. Instead of having the blogger write the post, now the advertiser has the chance to put exactly what they want written about their site.

There is definitely good and bad with this. The bad obviously is the same advert going out to several blogs. Also, it will not reflect the opinion of the blogger, so it may just be the advertiser praising their own site. However, I would consider posting them on this blog, the price is the same as writing the review myself.

Should ReviewMe have released this new feature? I can think of several different things they could have gone with. Not sure that this is the best idea. What do you think?

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  1. ReviewMe to Revolutionalize Blogging with Advertorials wrote:

    [...] ReviewMe Now Offering Advertorials [...]

    July 12th, 2007 at 12:32 am
  1. Lucynda Riley said:

    Do you have a link for that section of review me. i can’t seem to find it anywhere.

    July 11th, 2007 at 7:04 pm
  2. ryan said:

    I would consider it for the right price.

    July 11th, 2007 at 8:19 pm
  3. Mark said:

    Thanks for explaining this better than the email I got about it this evening, Matt. I’m not so sure why they think this is a good idea. I supposed for a blogger that feels like they don’t write well or something, but I would surmise that the vast majority of bloggers wouldn’t relinquish control over their post like that.

    July 11th, 2007 at 8:30 pm
  4. Brown Baron said:

    Some would probably welcome this since they wouldn’t have to do anything and still get paid. I’d rather write the review myself though.

    I wonder if we’ll see new kinds of opportunities that require an advertorial instead of the traditional review.

    July 11th, 2007 at 9:12 pm
  5. Matt said:

    Lucynda

    There isn’t much on the actual website, however they have sent out an email since I wrote this post. They do have a new image on the main page ReviewMe.com with Advertorials on there

    July 12th, 2007 at 12:13 am
  6. Matt said:

    Your welcome mark, I blogged about it before I received the email, I may add what they wrote in their email.

    I had to laugh when I read it though.

    “We think our RM Advertorial will revolutionize the paid blogging world by giving advertisers complete control over their messaging, along with a branding opportunity and the reporting metrics they have come to expect with traditional online media buys.”

    Hah, I doubt it

    July 12th, 2007 at 12:14 am
  7. Lucynda said:

    I do this on another site and i really like it. its really simple. I just cut and paste, links and title and all and i get 5 dollars each time i do it. it takes less than 15 seconds. I can’t complain about that.

    July 12th, 2007 at 6:19 am
  8. Crystal said:

    As a blogger and an advertiser, I don’t think it is a great idea because of the “same ad every where” aspect. I think, SEO-wise, it will hurt the blogger more then the advertiser because you are using content that is not unique at all.

    I also think that readers will see right though it. First of all, loyal readers get used to your blogging style, and can tell when you didn’t write something yourself. So, they will be able to tell that the review is someone elses opinion other then yours. T

    he main benefit of being reviewed on a blog, other then links, is having that outside opinion. After you blog for a while, you develop a readership and earn their respect for your opinions and “expertise” in your area. So, a review that they can tell you have done, and have been honest about will be treated with more credibility then a review that sounds like a “copy paste”.

    To many “copy paste” type reviews will not only lower your credibility with your readers, but may lower the credibility of the advertiser as well.

    I think I would look into it but I would be VERY careful with it. As an advertiser, I would be very choosy as to which blogs the ad was on, making sure it really meshes with their style. As a blogger, I would have to be really picky as to what ads I accept for the same reason.

    July 12th, 2007 at 6:35 am
  9. Matt said:

    I agree Crystal, if someone could afford several advertorials, wouldnt there be penalties on google for the same content? Especially if it was on a “bad” website

    I appreciate your great comment and I definitely have to agree. If I were to ever accept an advertorial, I would be very careful with it.

    As well, I dont see how beneficial it is to an advertiser, unless they offer a shady product. If I am gonna pay 100$ for a review, or even 400$ for a John Chow, I would want them to write the review, not me the advertiser.

    July 12th, 2007 at 6:22 pm

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