Isn’t Email Marketing Spamming?
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One of my blogging habits is to read John Chow daily. Yesterday he wrote how to do an email promotion. Mark of 45n5 recently put together an email promotion to market his top 100 money making blogs list, which we now rank 19 on.
Isn’t Email Marketing Just Spamming?
I generally get 1-2 “marketing” emails asking us to look at certain affiliate programs, blogs, or posts. Isn’t this just another form of spam?
Wikipedia lists “E-mail Spam” as “unsolicited e-mail”. Unsolicited means “Not looked for or requested”.
This poses the question again, isn’t email marketing just another form of spam?
Same Email to Many Users
Unless it is customized per email, an argument can be made, but what about emails that are exactly the same sent to 100 bloggers?
When doing email marketing you have to be really careful to not look spammy. Several messages I disregard just from what they say. However, I have found useful information via email marketing from other bloggers.
The Top 100 Money Making List
Yes, Mark did use email marketing to further promote his list, but I really think he didn’t need to. The idea and set-up is really solid. I personally didn’t receive an email from him, however I read about the list on another blog. The power of blogging has really gotten the list to catch fire and now you can see tons of bloggers mentioning his list.
Does it take clever email marketing to get started?
Should You Become an Email Marketer?
I think email is and can be one of the most powerful tools on the internet. If you don’t use it you can be missing out on something very useful. However, before you go ahead and send tons of emails out about your latest post, I would first send some to those who you know. Contact bloggers you’ve already conversed with.
Last but not least John Chow shares the three points of effective email promotion:
- Promote your best content
- Don’t sell
- Never email somebody more than once per month for promoting your content