Oct 26 2007

How To Find The Best Ad Placement On Your Blog

Written by Mark of MeAndMyDrum | Fave MAMD | Subscribe to MAMD

Crazy Egg Heat MapsWith Crazy Egg you can learn where your users are actually looking on your page. You can do this in one of two ways: heatmaps or confetti.

The image to the left is an example of a heatmap. Those light-colored spots are where people have clicked on my blog. Brighter spots translate to more user activity.

What is this good for?
Glad you asked. It can tell you:

  • The best place for your ads (and better placement means more money for you)
  • How your content encourages your readers to click deeper
  • Find out which layout simply works better

And even more informative is their confetti layout. This shows you the same activity on a page, but in the form of dots. When you click on each dot you get a high-level overview of the person who clicked on that spot. For example, you can learn what search term they used (if any), their operating system, their browser, window size, do they prefer boxers or briefs…(okay, just kidding about that one). :lol:

Additionally, you can find out the top 15 referrers to your blog, all conveniently color coded to show who came from where and what they clicked on when they arrived at your blog.

Did I mention this was free?

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2 Comments on this post

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  1. Vishal said:

    very good tool. thanks for the heads up. i will use this shortly. this is my first visit to your blog. i’ll see you around and i will sign up for your feed too.

    October 30th, 2007 at 12:43 pm
  2. Mark said:

    Hi Vishal: It’s good to hear that you found this tool useful and to know that you made your way here. Please also visit my personal blog listed at the top of the post, too. Thanks for commenting!

    October 30th, 2007 at 9:15 pm

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