Jan 22 2008

Conduct Interviews For Easy Content and Traffic

There comes a time when every blog owner looks for the easy way out for their next post. You might be short on time or, even worse, running out of ideas. Regardless of your circumstances, posting an interview with an interesting subject is a really easy way to generate content and get traffic to your site.

I recently conducted a series of interviews with popular WordPress designers on my own web development blog. By choosing the right subjects and promoting the posts I was able to generate thousands of unique visitors to my site.

Here are some tips based on what I learned from my experience:

  • Choose Your Subjects Wisely
    You obviously want to pick someone to interview that is involved with the topic of your site. That’s a no-brainer. But you need to do a little research before sending off your questions to just anybody. Are they willing to take the time to answer your questions at all? Are they popular enough in their field to warrant interest from readers? If someone is short on time they’ll give you equally short responses that won’t make for a good read. If your subject isn’t well-known you might get a great post but no response from the public.
  • Let Others Promote Your Interview For You
    Remember that the whole point behind interviews is to generate high quality content and traffic with little effort on your part. So after the interview is done and posted let the web do the work of promotion for you. For my WordPress interviews, I posted each one to the graphic design and freelancing site Design Float and saw a flood of traffic as the interviews were voted to the front page. Find a social media site in your niche and get your interview links out there.
  • Run Interviews Together In A Series
    If you interview a group of people in the same field you can get a lot of leverage out of each one by cross-promoting them. It’s also an incentive for people to come back to your site (or subscribe to your RSS feed) if you promise more interviews with similar subjects in the future. By mentioning previous interviews with each new one I posted I saw a nice waterfall effect with traffic.

Interviews are a really great way to provide high quality content to your visitors with a minimal amount of effort. Just make sure your subjects are in your field, well-known and willing to take the time to give you thorough answers to your questions.

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10 Comments on this post

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  1. Shopaholic at Entrecard wrote:

    [...] Conduct Interviews For Easy Content and Traffic [...]

    January 23rd, 2008 at 11:19 am
  2. The Best of the Blogosphere: January 25, 2008 | Super Blogging wrote:

    [...] Conduct Interviews For Easy Content and Traffic by Blog About Your Blog. “There comes a time when every blog owner looks for the easy way out for their next post. You might be short on time or, even worse, running out of ideas. Regardless of your circumstances, posting an interview with an interesting subject is a really easy way to generate content and get traffic to your site.” [...]

    January 25th, 2008 at 1:35 am
  3. Best of the Sphere - 27/1/08 | TechnoMoney | Smashing Blogging Tips wrote:

    [...] Conduct Interviews For Easy Content and Traffic from Blog About Your Blog [...]

    January 27th, 2008 at 12:49 pm
  1. Martin said:

    I’ve often thought of doing an interview for my blog, but was never sure who to interview or how. I think I’ll give it some thought again, it could be good for my blog.

    January 22nd, 2008 at 6:47 am
  2. iantrepreneur said:

    I do interviews all the time or try to I interviewed both of the finalist from next ineternet millionaire, jim kukral, etc

    it is easy content and you can get creative of what type of content, by asking the right questions

    January 22nd, 2008 at 6:53 am
  3. sukosaki said:

    I have tried to get some other bloggers to interview, but without any luck. That doesn’t mean I won’t keep trying though, I think it’s good content.

    January 22nd, 2008 at 8:36 am
  4. Matthew Henrickson said:

    John you havent asked me! lol Im not big time or anything but Id do an interview :)

    January 22nd, 2008 at 9:12 am
  5. blink said:

    I think interviewing other bloggers (especially if your site is small) would be a waste of time. There’s not a really good chance of getting a backlink from a really popular blogger.

    You probably have better odds if you interview software developers, designers, etc. etc. People with something they want to promote and gain exposure for.

    January 22nd, 2008 at 9:17 am
  6. Frank C said:

    I offer interviews for all takers who want to fill out the questionnaire and submit it. I’ll work it into an interview and post it. Unlike my free blog reviews, there’s no waiting list for the interview. It’s an easy backlink to your blog if nothing else.

    January 23rd, 2008 at 11:56 am
  7. Jim said:

    Ask an expert always makes for a good post or article. Except for some of the very top people in select markets, most of the people are incredibly open to being interviewed.

    January 24th, 2008 at 11:26 am

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