Conduct Interviews For Easy Content and Traffic
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There comes a time when every blog owner looks for the easy way out for their next post. You might be short on time or, even worse, running out of ideas. Regardless of your circumstances, posting an interview with an interesting subject is a really easy way to generate content and get traffic to your site.
I recently conducted a series of interviews with popular WordPress designers on my own web development blog. By choosing the right subjects and promoting the posts I was able to generate thousands of unique visitors to my site.
Here are some tips based on what I learned from my experience:
- Choose Your Subjects Wisely
You obviously want to pick someone to interview that is involved with the topic of your site. That’s a no-brainer. But you need to do a little research before sending off your questions to just anybody. Are they willing to take the time to answer your questions at all? Are they popular enough in their field to warrant interest from readers? If someone is short on time they’ll give you equally short responses that won’t make for a good read. If your subject isn’t well-known you might get a great post but no response from the public.
- Let Others Promote Your Interview For You
Remember that the whole point behind interviews is to generate high quality content and traffic with little effort on your part. So after the interview is done and posted let the web do the work of promotion for you. For my WordPress interviews, I posted each one to the graphic design and freelancing site Design Float and saw a flood of traffic as the interviews were voted to the front page. Find a social media site in your niche and get your interview links out there.
- Run Interviews Together In A Series
If you interview a group of people in the same field you can get a lot of leverage out of each one by cross-promoting them. It’s also an incentive for people to come back to your site (or subscribe to your RSS feed) if you promise more interviews with similar subjects in the future. By mentioning previous interviews with each new one I posted I saw a nice waterfall effect with traffic.
Interviews are a really great way to provide high quality content to your visitors with a minimal amount of effort. Just make sure your subjects are in your field, well-known and willing to take the time to give you thorough answers to your questions.