Jan 24 2008

Search Engine Traffic Is Easy With Tech Support Posts

Traffic from search engines is the blogging gift that keeps on giving. You can find yourself receiving a steady flow of new visitors to your blog each day once you have a post ranking high in search engine results. Of course, it’s not easy to get on the first page of Google for a search term so you need to think creatively. I have an idea that can help.

Every day millions of people search for solutions to their tech support problems. This is a golden opportunity for you drive new visitors to your blog. Simply write a post detailing a computer problem you are familiar with and offer up the solution. Post it and forget about it while the Google crawler works its magic on your behalf.

Here’s a real world example from my own blog. Almost a year ago I ran into a problem with an Access database. I eventually realized the problem was with an Internet Explorer setting (of all things) so I wrote a short 100 word post about it called Access Files Located on an “Untrusted Site” and moved on with my life.

Lo and behold, over the course of a few weeks my post slowly rose in the ranks of Google searches. As of today, it’s on the first page of results for a variety of searches related to Access and “untrusted site” error messages. The post receives new and unique visitors each day from search engines. I’ve since gone on to write a number of posts containing tech support solutions that now account for about 40% of my incoming traffic.

This idea doesn’t require you to write long posts or have a lot of technical knowledge. A lot of these problems and their solutions can be found online already. Just keep these two things in mind when writing your post:

  • Be smart about your post title. Use keywords you think people will use in their search results. It’s a good idea to use words or phrases from any error messages the problem contains if possible.
  • Keep your description of the problem and its solution clear and concise. People want a fix for their problem and not more confusion and frustration.

Helping people solve their computer problems is a simple way to generate natural traffic to your blog. In fact, you could probably start a brand new blog offering nothing but fixes and solutions for any software package on the market today and have traffic rolling in. It just takes a little patience as the search engine spiders crawl and index your posts.


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11 Comments on this post

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  1. sir jorge said:

    this is a great idea!

    January 24th, 2008 at 10:45 am
  2. Fat Man said:

    Yeah, I have noticed that a lot of sites on tech related issues do well. Good post.

    January 24th, 2008 at 1:35 pm
  3. Richard Abelson said:

    Hey great article and great ideas. I myself have been writing tech articles for popular problems as well. As I have just started it does work.

    I was surprised when I wrote a dumb 10 page article about fake spy-ware messages and about a week later I had 5 hits on it for various keywords.

    It was exciting for me as I hadn’t had any hits up until that point..

    Anyway great article.

    January 25th, 2008 at 1:50 am
  4. Sue said:

    I did search for my problem, my problem seemed to stem from a)not wearing my glasses, b)not reading ALL the directions c) all of the above.

    :)

    January 25th, 2008 at 1:03 pm
  5. lory said:

    It is an easy term to rank for but that’s kind of the whole point. There are tons of these support terms that you can rank easily with.

    January 25th, 2008 at 6:24 pm
  6. Sampath said:

    Yes, I totally agree with you. People love to visit sites which has solutions to their technical problems

    January 27th, 2008 at 11:19 pm
  7. Rob Woods said:

    Great idea! I’m going to share this with the rest of my team!

    January 28th, 2008 at 9:00 am
  8. Internet Marketing Joy said:

    This is an awesome post!..I totally agree with you. Gathering traffic is easier especially if your topic is related to service and tech support.

    January 28th, 2008 at 3:01 pm
  9. 1 Million in 365 Day said:

    As long as so many people are running windows there will be errors and troubleshooting to resolve. As long as you have a solution for them you will get some of that traffic. I was actually considering this as means of increasing my traffic. I had in mind tweaks and tricks for the blogger platform. I wonder if it will work!

    January 31st, 2008 at 3:19 am
  10. Jylan Wynne said:

    That is a good idea, although as 1 million in 365 days says you really need to be running a windows machine :)

    February 9th, 2008 at 7:20 pm
  11. Tom Kirkpatrick said:

    40% of your traffic from these posts – that’s impressive. The nature of my blog actually means that many of my posts are ‘tech support’ related. I guess I really need to play on this more.

    Tom Kirkpatricks last blog post..One form, many uses – server side jQuery with Jaxer

    August 28th, 2008 at 6:01 am

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