Jan 31 2008

Optimize your Google Adwords PPC Campaigns

Pay Per Click “PPC” campaigns can be tricky. Sometimes the keywords you want to use are too expensive, or your quality score is low. When your score is low the keywords can cost as much as 10$ per click. If like me, you’ve had very little success with PPC, you should optimize.

Optimize Campaign

A new feature on Google Adwords is the campaign optimizer.

“The campaign Optimizer is a free Adwords tool designed to help you fine-tune your advertising campaigns.

When you optimize your campaign Adwords will automatically generate new keywords for you to use as well as suggested bid amount.

Since Google is picking your keywords and bids, usually you will get better quality scores for those keywords. Since the quality score is better, the bid on the keyterms is cheaper. After they set your bids, I have found that if you lower them you can still receive the decent quality score.

Guide to a Great Quality Score

A guest post on John Chow was exactly what I was looking for. Jonathan Volk wrote the guide to a great quality score. However, he didn’t mention the “optimizing” through Adwords he gave several other methods.

  • Start your campaign fresh
  • Break up your keywords
  • Start your campaign bidding high
  • Split test your ads
  • Remove broad keywords
  • Optimize the landing page

If it’s still not working for you, you can always switch to Yahoo or MSN!

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6 Comments on this post


  1. Jonathan Volk said:

    Thanks for the mention! :) I’m glad you liked my article.

    January 31st, 2008 at 4:12 pm
  2. Matthew Henrickson said:

    Thanks for stopping by Jonathan. It was the first real article that I’ve read to give me REAL help about improving my quality score.

    Im a beginner compared to many about PPC, having a poor quality score is very frusterating.

    January 31st, 2008 at 6:26 pm
  3. Emma said:

    I’m just now experimenting with PPC. Thanks for the timely article.

    January 31st, 2008 at 11:46 pm
  4. Dennis Edell said:

    I must follow Emma here. I can use all the help I can get before diving in. (Without giving up my first born for another ebook.) :-)

    February 2nd, 2008 at 9:02 am
  5. Matthew Henrickson said:

    Haha great I could help. Ill post up some coupons as well here soon, get you a head start. 50$ on any of these PPC sites can definitely help

    Any questions feel free to ask Ill get a post together about it

    February 2nd, 2008 at 5:20 pm
  6. Mark Shrago said:

    I am not selling Google Cash #3 by
    Chris Carpenter, but I found it to be almost
    too informing. It gives you more strategies than
    you could try in a year. Good content and a great
    place to start and learn. It is also not too
    expensive. 2 thumbs up if you are going to buy
    a course in PPC.

    February 29th, 2008 at 5:14 pm


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