Optimize your Google Adwords PPC Campaigns
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Pay Per Click “PPC” campaigns can be tricky. Sometimes the keywords you want to use are too expensive, or your quality score is low. When your score is low the keywords can cost as much as 10$ per click. If like me, you’ve had very little success with PPC, you should optimize.
A new feature on Google Adwords is the campaign optimizer.
“The campaign Optimizer is a free Adwords tool designed to help you fine-tune your advertising campaigns.“
Since Google is picking your keywords and bids, usually you will get better quality scores for those keywords. Since the quality score is better, the bid on the keyterms is cheaper. After they set your bids, I have found that if you lower them you can still receive the decent quality score.
Guide to a Great Quality Score
A guest post on John Chow was exactly what I was looking for. Jonathan Volk wrote the guide to a great quality score. However, he didn’t mention the “optimizing” through Adwords he gave several other methods.
- Start your campaign fresh
- Break up your keywords
- Start your campaign bidding high
- Split test your ads
- Remove broad keywords
- Optimize the landing page
If it’s still not working for you, you can always switch to Yahoo or MSN!