Mar 12 2008

Be Careful Advertising – Literally

Recently Dennis from Direct Sales Web Marketing contacted me about our Scratchback widget. I was aware of the problem, but I was glad he let us know about it.

Be Careful Advertising

The problem was that Pepperjam Network bought a link from us. What the problem with that is, they put the link as:

Simple mistake, especially if you are buying a lot of advertising. The thing is, I can’t change it for them. That is the link that they paid for and with scratchback I don’t have the ability to edit links.

One of two things can happen. I can either let the link go as is (like I have) or delete it. I’m actually not sure what would happen if I deleted it. One of us would be out the $2 that they pay. Why should it be me?

Not only do you have to be careful where you advertise to get the most out of your money, you need to make sure that the link you are buying is correct.

Imagine if Pepperjam decided to spend $100 or more on scratchback widgets and put the wrong URL. Don’t make that mistake, double check!

While you’re at it make sure to buy one of our top spots for only $2.

Thanks to Dennis for the idea of the post!

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7 Comments on this post


  1. Rhys said:

    Reminds me of a guy who bout a text link ads on my blog with “Blogs hits service”, but had an unfortunate spacing error.


    March 12th, 2008 at 3:10 pm
  2. Tom Ross said:

    Do you mean the problem was that they had the anchor text as the url or include ‘http://’ in the url?

    March 12th, 2008 at 5:23 pm
  3. Matthew Henrickson said:


    Actually the problem was that they had www twice, which breaks the link

    March 12th, 2008 at 6:04 pm
  4. Dennis Edell said:

    Thanks for the nod (twice)! :-)

    March 13th, 2008 at 7:14 am
  5. Dennis Edell said:

    It don’t help PJ much but at least you know people are clicking the links lol.

    March 13th, 2008 at 7:15 am
  6. Delores said:

    They should make the links editable within an account. Writing links so much leads to inevitable typos. Heck, sometimes I can’t even spell my own name!

    March 13th, 2008 at 8:56 am
  7. Jim Kukral said:

    Remember, it was a “tip”, they didn’t “buy” anything. :)

    But in reality, you should just email us at ScratchBack and we’ll go into the database and fix anything like this no problem.

    March 14th, 2008 at 8:20 am


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