Spending Money in the Blogosphere: Articles or Advertising?
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My marketing budget generally isn’t that big, yet. The money I make goes into living, bills, etc. However I have purchased reviews, banners and links in the past.
Where Should You Invest Your Money?
This is a classic chicken and the egg theory that many bloggers have debated about. Some argue that with the right content, readers will come. Some argue that without marketing you can’t get readers. Some argue both are equally important.
Many bloggers have started selling articles for easy revenue. The more people selling, the cheaper you can buy articles for. You don’t even need to be a writer, to be a blogger, you can get someone to do that for you.
With that dilemma, which should you purchase?
In the Bloggeries Forum, Bobby is selling his articles for $3-$5 dollars. By choosing the right topic and SEO, you can not only hope and expect your post will get social media traffic, it will also get traffic from search engines.
I get paid to write articles for different blogs and it’s a nice gig. The best thing you can do is get it to be steady. For a particular blog I make over $100 a month, so I can see why this is appealing to bloggers.
Buying advertising and links can be cheap fill, unless you renew. The traffic you get sometimes only lasts so long. However, you can also convert that traffic into readers if you advertise on the right blog. We just (finally) added an advertising page with many great options.
Given that argument, I am interested to test out purchasing articles. This not only will save me time for other things, its another fresh perspective.
What would you rather buy, an article or advertising?