Mar 31 2008

Spending Money in the Blogosphere: Articles or Advertising?

My marketing budget generally isn’t that big, yet. The money I make goes into living, bills, etc. However I have purchased reviews, banners and links in the past.

Where Should You Invest Your Money?

This is a classic chicken and the egg theory that many bloggers have debated about. Some argue that with the right content, readers will come. Some argue that without marketing you can’t get readers. Some argue both are equally important.

Many bloggers have started selling articles for easy revenue. The more people selling, the cheaper you can buy articles for. You don’t even need to be a writer, to be a blogger, you can get someone to do that for you.

With that dilemma, which should you purchase?


In the Bloggeries Forum, Bobby is selling his articles for $3-$5 dollars. By choosing the right topic and SEO, you can not only hope and expect your post will get social media traffic, it will also get traffic from search engines.

I get paid to write articles for different blogs and it’s a nice gig. The best thing you can do is get it to be steady. For a particular blog I make over $100 a month, so I can see why this is appealing to bloggers.


Buying advertising and links can be cheap fill, unless you renew. The traffic you get sometimes only lasts so long. However, you can also convert that traffic into readers if you advertise on the right blog. We just (finally) added an advertising page with many great options.

Given that argument, I am interested to test out purchasing articles. This not only will save me time for other things, its another fresh perspective.

What would you rather buy, an article or advertising?

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8 Comments on this post


  1. BobbyT said:

    Hi Matthew,

    thanks so much for the mention, I really appreciate it.

    yeah just starting up and the initial plan is to get my service some exposure and I also need to do some learning about the trade. later on, plan to increase the price otherwise I would really starve hehe :D

    March 31st, 2008 at 12:09 pm
  2. Matthew Henrickson said:

    well good luck I hope this helps your business a bit. Don’t charge us too much! lol

    March 31st, 2008 at 12:14 pm
  3. Aaron at said:

    Great to point out Bobby. If Bobby gets too swamped you can also easily use overseas writers who will produce keyword articles for nominal fees. I have done this for several years with success.

    Create a very specific ad telling exactly what you are looking for and put it up on Craigslist. Get writing samples.

    I typically hire a writer to do 25 400 word article batches for $125 to start. If they do well I sometimes increase the amount per article.

    March 31st, 2008 at 2:22 pm
  4. BobbyT said:

    @Aaron, hi, how are you?

    I am overseas writer, just fyi, hehe! Aaron, do you mind telling me how I can sell or get hired on Craiglist?

    And also, if you are interested, I am doing this article batches as well, working with another buyer but I am paid rather lowly, I guess I am just another sub-contractor along the line, looking for a more equal revenue distribution (but I am not that experienced, just completed a batch of 10 short articles)… you know where to find me if you are interested :D

    March 31st, 2008 at 8:07 pm
  5. Matthew Henrickson said:

    whats the deal with the “article batches” ?

    March 31st, 2008 at 10:11 pm
  6. BobbyT said:

    well open for negotiation, contact me at my email :D

    April 1st, 2008 at 12:20 am
  7. Link Building Bible said:

    Thank you for breaking this down… I am currently using one source that has some very cheap advertising. I also have bought articles for article submission. That makes it so I can focus on my blog, and write the stuff for that, while still being able to have articles to submit to article directories, as part of my link building efforts.

    April 1st, 2008 at 6:03 am
  8. Louis Liem said:

    I prefer articles. As you say, it adds more prespective to your blog’s. As long as you’re not doing it too often and replacing your regular posts with paid articles.

    April 1st, 2008 at 10:19 am


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