Bloggers Guide to SEO
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First I have to say that I am by no means a SEO expert, but I do know blogging. Improving your blog for search engines has never been easier for bloggers. It just takes a little bit of work. In the last month we’ve received 1,400 visitors from Google alone.
What Exactly is SEO?
When I first started blogging, I didn’t even know what SEO was.
SEO is short for Search Engine Optimization. It is the process of improving the volume and quality of traffic to a website from search engines.
The better your website is prepared and “optimized” for search engines, the more traffic you should get. Here is how you can improve your blog and start using basic SEO methods to improve your rankings.
Change the URL Permalink Structure
It’s important for your blogs URL to include at least the post title. Basic Wordpress default settings give your blog, example, “yourblog.com/p=1″. This not only hurts your SEO, but makes your blog look unprofessional. You can customize your post URLs to have whatever you like.
To change the settings, go to your Options tab in the Wordpress dashboard. Then select permalinks. To have your post link just have the post title, go to custom and enter /%postname%/.
I recommend to do this very early with your blog. By changing the URL structure, your blog will need to be re-indexed for the right URLs. If I changed my permalink structure now, people searching my blog would get errors because the URL for each post would be different.
Install the All In One SEO Wordpress Plugin
This is an essential (and easy) Wordpress plugin for any blog. This plugin allows you to perform basic important SEO techniques with your blog. You can change the title and description to whatever you want. This is what the search engines will see. You can also tag your post with keywords which is also very important for search engines.
If you haven’t downloaded the All in One SEO plugin, you can do so here.
Blog Your Key Term
Pick relevant key terms for your blog and use them. The obvious best way to start ranking for the key terms you select (at least longtail) is to blog about them. Make sure to include the key terms in your title, post and tags.
My post, 10 Quick Blogging Tips, helped me start ranking for “blogging tips” and other key phrases similar to that.
Build Links With Your Key Terms
To get better rankings for your key terms you need to promote it. I’ve had bloggers link to this blog with keywords like blogging tips and blogging tools. I’ve used this technique for link exchanges and leaving comments.
Of course the alternative is to buy links. However this can be costly. You also don’t want to go and get 1,000 links within the same key term in one day. This could ultimately ban you from search engines, or for that particular term. SEO can be a slow process, but rewarding.
Comment on Blogs – Do Follow / Top Comments
Commenting on blogs can not only drive traffic and subscribers to your blog, it can also help with basic SEO.
By commenting on blogs with “do follow” or a top commenter list, you can build easy links with whatever key term you chose. This is how I gained better rankings for key terms like increase website traffic and blogging tips.
An important rule here is to NOT SPAM. All the comments I left were on-topic and provided value to the article and comment section.
Courtney Tuttle has the infamous Do-Follow List where you can find tons of blogs that give you SEO juice. There are over 200 websites/blogs that are now on the “D List”.
How have you incorporated basic SEO into your blog?