How To Sell Your Blog Interview
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I like to follow the sales of blogs, I find it interesting. We blogged about Blogging Fingers getting sold a while back. The blog on the block this time was Bloggin-Ads. Mike has become a friend and contact over instant messaging since his blog has emerged. Lately he has fallen on some hard times.
I hate seeing a blogger down, so I did my best to help his sale along. I thought now that his blog has sold it would be a great thing to interview him.
If you missed the sale, he recently sold his blog for $5,000, expecting a lot more (as did I). He cited other blogs being sold.
http://onemansgoal.com sold for $10,000
http://cashquests.com sold for $15,000
http://johncow.com sold for $25,000
http://bloggingexperiment.com/ sold for $15,000
http://bloggingfingers.com sold for $6,000
http://www.blogohblog.com/ sold for $10,000
According to this list, his blog was definitely valued at about 15-20k in my opinion. Whoever got it, definitely got a steal in my opinion.
I interviewed Mike Huang to see what went wrong.
Was selling your blog harder or easier than you thought?
Yeah, it was actually a lot harder to find bidders and potential buyers than I thought. I really thought I would receive bids up to $10,000, but that was out of the picture. Not to mention, the sale was hard on my wife and I especially after all the hard work put into it.
Why don’t you think you got the price you wanted? The long term advertising promises? Or something else?
From what I’ve been told, it is because of the long term advertising. What I should’ve done was not mention that, just receive bids, and if it goes high enough, I would just refund all the advertisers. I believe I could’ve gotten a least $7,000 or $8,000.
Another problem is the domain, which has a dash in it, which could cause problems with SEO, but not too much.
You mentioned the sale at Mybloglog, Blogcatalog, and Twitter. I also saw it on a lot of forums, which ones? What do you think drove the most bidders?
I mentioned it EVERYWHERE (mybloglog, blogcatalog, twitter, etc). Digital Point, Bloggeries, and NamePros. The most bidders most likely came from twitter or from other bloggers that mentioned it (hopefully BAYB!)
What did you learn from the sale?
What I learned is that you should never expect too much from selling ANYTHING because it may come out different than expected. A sale is much harder than what it seems and actually requires a lot of work.
Anything else we should know? Is the sale for $5,000 finalized?
It’s pretty much finalized and it’s in progress on escrow.com right now. Another thing to mention is that Escrow.com is the safest way to sell a site. Depending on the amount, if it goes over a few thousand, a seller should use escrow.
The advertising slots that were already promised seemed to be the downfall, there were also other negative comments in sale thread.
A few pointers by observation when selling a blog:
- Tie up future advertising. I generally don’t like to sell a year in advance lately, but I have as of late.
- Along with advertising tie up any lose ends to make you look bad. Mike still had an open contest that wasn’t finalized which caused problems.
- Don’t change the blog around, keep the theme and posts going regular so the bidders can see how the blog functions and won’t take over with nothing left.
- Offer to stay on as a paid blogger to keep the “face” of the blog there, if possible.
- Lastly, this goes for Mike, don’t redirect the URL to another site in the closing hours of your auction!
Any other questions you have for Mike that I missed I’m sure he’d be happy to answer!