Activate Inactive RSS Email Subscriptions On Your Blog
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Reading Daily Blog Tips I saw an article about Re-Activating Inactive Email Subscriptions. I have done this in the past to try and gain back a few lost RSS subscribers.
Sometimes readers can go inactive if their mailbox cannot be reached, maybe it’s full or the email servers go down for a certain period of time. Start getting them your emails again by simply clicking reactivate.
I only had a handful inactive on my blogs, but Daily Writing Tips reports they had 150 subscribers go inactive that are now active!
Take It A Step Further
More often than not you will have more UNVERIFIED subscribers than inactive. This just means that they never confirmed their subscription, therefore never fully subscribed.
This could be for several reasons like they misspelled their email, never got the confirmation (probably went into spam folder), or simply forgot about. They once wanted to subscribe, so a simple email reminding them to subscribe shouldn’t hurt.
While I had a handful of inactive subscribers, I have about 10 that were never verified. After sending out an email I will see how many end up subscribing.
Source and Image from Daily Blog Tips.