How Not to Interact Online
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The web we use these days is all about being social and interacting with others. Whether its posting a comment on a blog or Tweeting on your Twitter account, every action you make has an impact on your personal brand. And seeing as your brand is your most valuable marketing tool, its in your best interest to look after it.
Here are my tips on what NOT to do online.
- Post generic comments on blogs – “nice post” may sound like your complementing the blogger, but really you are just leaving a lifeless, generic comment that adds no value to the conversation. Keyword “value”!
- Post comments promoting your products – there are plenty of other more suitable places to do this. And besides, your comment already links back to your site.
- Respond to Trolls – Trolls are those who comment with the sole purpose of being negative and trying to milk a reaction from you. Get over your ego, ignore them and don’t honour them with any response.
- Only post about your site on Twitter – Its easy to post about yourself. Why not do something challenging and post about others. Talk about others and they will talk about you.
All of this has been said before – in fact its probably said better here, but the big point I would like to make is adding “value”. If you can contribute to a conversation no matter what form its in (blog, comment, tweet) you are on the right track.