Sep 14 2009

The Power of Blogging

Not only is blogging easy, but it is also powerful. One person with a blog can really do anything. Whether it’s promoting a great product, but also (maybe more importantly) criticize a product or company.

I first realized this when I had a dispute with Neverblue. I had commissions removed without any notification or explanation. After several phone calls and no ground covered I blogged about it. After blogging it if you search the term “neverblueads” my posts ranks really well.

Not too long after I received a call from a head affiliate manager from Neverblue. The end result was a full refund of the missing commissions.

Yesterday I saw another example of the power of blogging.


Kim from Accidental Mommies wrote a great blog post titled Are Premium Wordpress Themes Worth It? In the post she did mini interviews with other bloggers about what they expect from themes, the benefits, and support.

I’ve personally never paid for a Wordpress theme. I think with so many great free themes out there that you can simply customize it the way you want. If the theme doesn’t work with your website you can simply find another one, no need to worry about.

Some bloggers who are new to Wordpress do prefer to go with the premium themes because they usually do offer the support with installation and set-up.

In the article Kim wrote about Miss Blondie who had recently done just that. On her switch from Blogger to Wordpress she purchased the Allure Wordpress theme from StudioPress at  $59.99. To make a long story short the support was really bad and the “unlimited” theme support ended up costing an additional $60. There are also comments of other problems with StudioPress not being what they promised.

The Result

After the article was published Brian Gardner (SEO of Studio Press) commented on the blog post apologizing. The comment did seem sincere as he was obviously making the effort to right anything that went wrong, which is great in my opinion. Why do business with any company with bad customer service?

Brian did in fact refund Miss Blondie the full amount (and then some). She was also giving a free upgrade giving her access to use all of the StudioPress themes instead of just the one she paid for. I can’t imagine a better result for this problem.

I think it was great of Brian to act quickly, and hopefully showed what type of business he is running and that he does care about his customers.

If you’ve got a problem, blog it!

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11 Comments on this post


  1. Kim @ What's That Smell? said:

    Hey thanks for writing this Matt!

    I think this is the perfect example of the power of bloggers!

    September 14th, 2009 at 6:15 am
  2. Trisha said:

    I agree! I’ve posted about my issues with Singer sewing machines, and although I haven’t heard anything yet, I know that my situation is out there for others to read when they are doing their own research on sewing machines.

    September 14th, 2009 at 7:36 am
  3. marcus@make money online said:

    Great post. If you have a problem with a product or service that you purchase no satisfaction from customer support, the blogging about it, is a good way to get a companies attention.

    September 15th, 2009 at 8:22 am
  4. Matthew Henrickson said:

    Thanks for the comments, I think the whole idea is great

    September 15th, 2009 at 4:52 pm
  5. List Building Basics Blog said:

    You’re absolutely right matt. I like your post, its great.! Blogging is really one of the best solution.

    September 15th, 2009 at 11:38 pm
  6. Volksphone said:

    I love to life the internet lifestyle nad blog about it. It is nice to do what you want to do when you want to do.


    September 22nd, 2009 at 2:36 am
  7. Edie | TV Spoilers said:

    Thanks for the heads up on Neverblue.
    Even with your refund, I would think twice about signing up with them.

    Blogging has definitely taken over as the new “Letter to the Editor” and letter-writing campaigns of old… and Twitter is how Lance Armstrong got his bike back so fast.

    Sometimes the day-to-day stuff is a little tiresome but there are definitely reward if you stick with it.


    September 22nd, 2009 at 1:30 pm
  8. oes tsetnoc said:

    yes, blogging is a very powerful media, it is great if you have a great content, because you can also make money on it.

    September 23rd, 2009 at 1:27 am
  9. used tires said:

    It certainly is amazing the reach that blogging has in today’s day and age. I know on my personal blog at one time I blogged about an ebay incident that happened, and surely enough within a week I had over 30 comments on the post. Meaning I got alot of eyeballs and attention to it.

    Till then,


    September 27th, 2009 at 1:31 pm
  10. Jane @ Limoges Boxes said:

    The fact that information nowadays is just a click away, blogs become one of the medium of information resource. Blogs are made by people; mothers, students, professionals, in short real people with real experiences. Sometimes we are ignored by big companies and the only way to catch their attention is to create some fire. Blogs could be a medium with that, it can even spread it.

    April 12th, 2010 at 3:44 am
  11. Video Character said:

    Blogging really is powerful. Opinions, ideas and a whole lot of interesting things can come out of a blog. All we need is the passion and sincerity in the things we say and write. :)

    May 27th, 2010 at 10:02 pm


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