The Power of Blogging
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Not only is blogging easy, but it is also powerful. One person with a blog can really do anything. Whether it’s promoting a great product, but also (maybe more importantly) criticize a product or company.
I first realized this when I had a dispute with Neverblue. I had commissions removed without any notification or explanation. After several phone calls and no ground covered I blogged about it. After blogging it if you search the term “neverblueads” my posts ranks really well.
Not too long after I received a call from a head affiliate manager from Neverblue. The end result was a full refund of the missing commissions.
Yesterday I saw another example of the power of blogging.
Kim from Accidental Mommies wrote a great blog post titled Are Premium Wordpress Themes Worth It? In the post she did mini interviews with other bloggers about what they expect from themes, the benefits, and support.
I’ve personally never paid for a Wordpress theme. I think with so many great free themes out there that you can simply customize it the way you want. If the theme doesn’t work with your website you can simply find another one, no need to worry about.
Some bloggers who are new to Wordpress do prefer to go with the premium themes because they usually do offer the support with installation and set-up.
In the article Kim wrote about Miss Blondie who had recently done just that. On her switch from Blogger to Wordpress she purchased the Allure Wordpress theme from StudioPress at $59.99. To make a long story short the support was really bad and the “unlimited” theme support ended up costing an additional $60. There are also comments of other problems with StudioPress not being what they promised.
After the article was published Brian Gardner (SEO of Studio Press) commented on the blog post apologizing. The comment did seem sincere as he was obviously making the effort to right anything that went wrong, which is great in my opinion. Why do business with any company with bad customer service?
Brian did in fact refund Miss Blondie the full amount (and then some). She was also giving a free upgrade giving her access to use all of the StudioPress themes instead of just the one she paid for. I can’t imagine a better result for this problem.
I think it was great of Brian to act quickly, and hopefully showed what type of business he is running and that he does care about his customers.
If you’ve got a problem, blog it!