Importance of Facebook Fan Pages
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Myspace reminds me of high school drama and spam, it’s just what I associate it with. When I was told about Facebook I thought it was just another network, and I passed on it. Wasn’t it just for college students anyways? Well at first it was (right?), but it has emerged into a dominant social network.
How To Utilize Facebook
Shortly after I joined Facebook I saw the potential to promote my websites, affiliates, and any other type of sponsorships. It can all be nicely done with Facebook Fan Pages.
Every time a Fan Page is updated, the updates go out to everyone who is a fan (unless they have it hidden from their news feed). Whenever I update my fan pages, all of my fans see what’s new and can comment, engage in conversations, ask questions, and visit my website all at one central place.
As of right now Michael Jackson and Barack Obama have the most fans/supporters on Facebook. How great is that?
So what’s the best way of setting up a fan page?
In my eyes their are three different types of fan pages. One for businesses, one for websites, and one for products. A business is going to have a different type of fan page. They are going to be for the entire company, not just a particular product they sell. The most popular one is Starbucks.
For most of us, we would want to do one for our website, or the product or “theme” it’s about. However I would recommend targeting more to the niche rather than your website brand (unless it already has a huge following).
Blogging SEO 101 tells us to target the popular terms of your niche. Ranking well in search engines can be difficult and time consuming. Yet on Facebook the same rules don’t apply.
Targetting Your Niche on Facebook
When making my fan pages, I generally make the page about the topic instead of the website name. Once you make the page, you cannot change the name, so it’s forever.
For example, I’ve made fan pages for Free Samples, Coupons and Poetry. Most of the updates all link to my websites, but in order for people to find the page in the first place, they would search these terms. On Facebook I rank #1 for Free Samples, #3 for Coupons, and my Poetry page should be moving up soon.
I’ve thought about making a page for Blog About Your Blog, but I wouldn’t call it that. Most likely it would be “Blogging” since it’s becoming a popular word and I could rank well for that.
Promoting Your Fan Page
My fan pages have been the easiest to grow for my websites. One click and you can gain a fan. In about 3 months, I was able to get 2,000 fans for my freebie site with 0 (ZERO) paid advertising. Once you gain your initial fans, they grow pretty organically.
There are some easy ways to promote your page. Of course add the widget on your sidebar. You can include the name, thumbnail image, number of fans, and the newest update. To get your widget go to “edit page” and under your Admins you should find “get your badge”. There you can customize what you want the widget to display.
After doing that, I would definitely recommend “suggesting” your fan page to your friends list. Simply go to your fan page, on the left side select “more” then “suggest to friends”. I usually like to do this once a month, so I can send the suggestions to people who haven’t joined yet and send it to new friends I added.
Does your website/business have a Facebook fan page yet?