Jan 30 2010

Why You Should Create an Info Product

There is no doubt that info products are hot right now.  All around the blogosphere, bloggers are using info products to expand their reach and build their brands.

Whats an Info Product

Common examples of info products include:

  • ebooks
  • reports
  • video series
  • manifestos

They are distributed digitally (usually), which makes them cheap to produce.

It takes just one person to create and distribute an info product – so the opportunity is available to anyone.

Do I Need to Be an Expert?

No – you don’t need to be the best in your field or niche.  You simply need to be ahead of the curve.   Use your experiences that might be of value to others to form the basis of your product.  For example, I spent the last 5 years flipping websites and building one of the largest flipping teams on DigitalPoint.  This knowledge became the basis of my book.

Of course, you can’t be a fraud.  If you have nothing unique or of value to say, don’t say it.

Is It Difficult?

Yes. To create a hot selling info product, you need to spend lots of time dedicated towards the project.  Ebooks created by ghost-writers in India will only damage your brand because as soon as someone reads it, they won’t be happy.  Spend the time creating your own product.  I spent a year on mine and all the review were positive.   Spend the time now and reap the rewards later.

Free or Paid?

Should you release a free ebook to promote your blog, or sell a paid product for an income.  I recommend starting out by creating a free product.  Giving away something free will help persuade people in the future to purchase something from you later down the track.

Of  course if you’ve got a killer ebook, there should be nothing stopping you from selling it.

I love info products.  I have found some really quality ones which have helped me (99% of them are junk but there are amazing gems in amongst the clutter).  If you’ve ever thought about releasing your own product now is the time.  Things are really hot.  I’m experiencing record sales and so can you.   Stay tuned for my next post on BAYB on launching your info product

I blog about Lifestyle Design and cashing in on your passions at Feint.me

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25 Comments on this post


  1. Quick Sale said:

    The answer of this question is to share the knowledge we have to the public with free of cost or by taking money from them.

    February 1st, 2010 at 5:02 am
  2. Mid Mo Mortgage said:

    I did a lot of content writing a few years ago. It’s really paid off.

    Another good thing about giving away the eBook for free, as I did, is that you will get a ton of backlinks from other blogs that link to your free offer. (So long as the eBook isn’t horrible, that is)

    February 1st, 2010 at 11:49 am
  3. used tires said:

    Very good point about starting off with a free book. Otherwise people will definitely think you’re in for making a quick buck and not really interested in your field. You’re also correct about the ghostwriters and the damage they can possibly cause to you.

    Till then,


    February 2nd, 2010 at 11:53 pm
  4. Lori @ Freely Educate said:

    I also agree that offering a free book is a great point to make. I was thinking of offering a few chapters, but I think a free ebook, perhaps a smaller but related one, would be a good draw-in. Thanks!

    February 3rd, 2010 at 10:39 pm
  5. passive income blogger said:

    info products are indeed hot – in fact, the web is flooded with rehashed PLR materials it’s making me sick.

    February 9th, 2010 at 3:46 pm
  6. Marksteve said:

    You are doing really a prolific and unique work to promote your product. And the most important thing that you are offering some exceptional product which are useful. This is really a great idea to promote your site and product, but the product must be immaculate and remarkable.

    February 10th, 2010 at 10:19 pm
  7. Ruben@AutoShipping said:

    I was always nervous about selling ebooks , still too nervous about entering that area of info products

    February 12th, 2010 at 5:11 pm
  8. best gift ever said:

    I think they are wrong… if I had a good product, why should I have to EXPLAIN to others how to create one? It seems like if you do something good on your own, why do you HAVE to share your info. instead of enjoying your sucess?

    February 15th, 2010 at 3:56 am
  9. ergasia said:

    It boils down to looking at things from the point of view of a first-time visitor. This person stumbles across your site, knowing nothing about you. If the very first action you ask visitors to take is to place trust in you and fork over cash so you can sell them an information product, most will turn and run!
    But what if you first bend over to help them, show off your expertise and provide something of real value – without asking for anything in return?

    February 25th, 2010 at 1:59 am
  10. nago862 said:

    Ghostwriter can be dangerous for a project, good point of view.
    Good description, not too short, not too long. You mentioned all the important points.

    March 3rd, 2010 at 7:29 am
  11. ryobi pressure washer said:

    I’m in the process of writing my first ebook for sale, but I’m trying to think of an additional freebie to give away with it.

    March 9th, 2010 at 1:17 pm
  12. Ned Carey said:

    >Is It Difficult?. . . Yes.

    Wow isn’t that refreshing. So many people in the make make money online field want to claim everything is easy just so you will buy their course.

    March 10th, 2010 at 8:55 pm
  13. Handicap Showers said:

    Yes , great post!! I thought of making an info product 4 months back! But its not easy to collect and write the information especially if you are not very much interesting in writing kind of thing…

    March 15th, 2010 at 9:13 am
  14. Scott@ Forex Robot said:

    I tried to make an info product before but it didn’t end up being so hot. It was a great learning experience and has given me a head start for when I’m ready to create my next one.

    March 30th, 2010 at 2:41 pm
  15. Sam said:

    Thanks for being honest!


    April 4th, 2010 at 5:53 pm
  16. tattoo kits said:

    Great advice most first product online was a 2 dvd set info product

    I wrote it, filmed it edited it and sold it all myself

    Once you see those sales coming in it is one of the best feelings in the world

    April 6th, 2010 at 5:15 am
  17. Faustino Johnson said:

    Thanks for great advice. I would suggest a reader to start and go on releasing info products. Non-profit businesses sometimes get even more profit than commercial do, besides as you mentioned, it makes people trust you. I vote for a free Internet industry!

    April 6th, 2010 at 8:47 am
  18. Car Battery said:

    @Ned, you are right most don’t tell it how it is, but there are a few rare, straight shooters in the Internet marketing arena. Even if you are not the best marketer, all you really need is to get someone important in your industry to bless your book so to speak, and that will be huge right there.

    April 10th, 2010 at 12:48 am
  19. Ned Carey said:

    @ Car battery
    I am in the real estate field. Lots of info marketers in that field.

    Most don’t talk about the effort needed and the risks. They don’t want to scare potential buyers away. Someday I expect to hear the pitch “No money, no effort, or no brains needed.”

    April 10th, 2010 at 9:11 pm
  20. Cheat Engine said:

    Yup this is a great source of incoming

    April 13th, 2010 at 1:32 am
  21. Cheat Engine said:

    I also check some possiblities and advantage of using this and I think It makes me so resourceful thanks for this post

    April 17th, 2010 at 1:52 am
  22. sell textbooks online said:

    It most certainly has it’s advantages and it is wise to produce a free one at first. It can be a great source of income.

    May 5th, 2010 at 7:45 am
  23. FAQ Software Agent said:

    Product info is very essential because customers will be aware of what they are taking in. This can help in spreading the word about products which may help sales but the most important thing is that we deliver what is needed.

    May 9th, 2010 at 7:11 pm
  24. brother toner cartridges said:

    Product info is the easiest product that can be made. And it easy to sell or to deliver.
    If you sell the physical product you need to deliver it using courier or other service. but If you someone buy your info product just simply send them downloadlink using email. That’s what it require. Really Simple and easy

    May 16th, 2010 at 10:45 am
  25. Komodo Dragon said:

    I have thought about giving it a try and launching an info product of my own, but it seems to be so saturated now that I am not sure mine will stand out much to be of any positive effect anymore.

    June 1st, 2011 at 1:43 am


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