Why You Should Create an Info Product
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There is no doubt that info products are hot right now. All around the blogosphere, bloggers are using info products to expand their reach and build their brands.
Whats an Info Product
Common examples of info products include:
- video series
They are distributed digitally (usually), which makes them cheap to produce.
It takes just one person to create and distribute an info product – so the opportunity is available to anyone.
Do I Need to Be an Expert?
No – you don’t need to be the best in your field or niche. You simply need to be ahead of the curve. Use your experiences that might be of value to others to form the basis of your product. For example, I spent the last 5 years flipping websites and building one of the largest flipping teams on DigitalPoint. This knowledge became the basis of my book.
Of course, you can’t be a fraud. If you have nothing unique or of value to say, don’t say it.
Is It Difficult?
Yes. To create a hot selling info product, you need to spend lots of time dedicated towards the project. Ebooks created by ghost-writers in India will only damage your brand because as soon as someone reads it, they won’t be happy. Spend the time creating your own product. I spent a year on mine and all the review were positive. Spend the time now and reap the rewards later.
Free or Paid?
Should you release a free ebook to promote your blog, or sell a paid product for an income. I recommend starting out by creating a free product. Giving away something free will help persuade people in the future to purchase something from you later down the track.
Of course if you’ve got a killer ebook, there should be nothing stopping you from selling it.
I love info products. I have found some really quality ones which have helped me (99% of them are junk but there are amazing gems in amongst the clutter). If you’ve ever thought about releasing your own product now is the time. Things are really hot. I’m experiencing record sales and so can you. Stay tuned for my next post on BAYB on launching your info product