Unique Ad Campaigns – Thinking Outside the Box
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Advertising is only as good as your ad. You target your ad for your audience whether it’s banner, commercial, radio, video, or social media. With an ad that fails, your campaign fails as well.
That forces companies, businesses, and bloggers to ‘think outside the box’. One thing for me was the idea of contests and giveaways after I had seen it so successfully done on other blogs.
One prime real estate for ads is SuperBowl commercials. They even have shows DEDICATED to the best/worst commercials. With the SuperBowl it’s at the top of tops. When you are spending millions on 30 seconds, you make sure it’s good.
Hyundai is taking a very different approach this year in their advertising and marketing counting down until their Superbowl AD. One that has been going around is a sheep behind the wheel.
I mean I get it, a sheep… follower… etc .The good thing is that it doesn’t really seem like it’s an ad, but the bad is that it’s definitely not clear WHAT it’s going after. It’s not your typical “hey here is out product, go buy it” campaign.
I do like the one about the car in reverse. Subliminal messaging and back masking is an interesting topic I have always kind of found intriguing.
Going after the conspiracy theory is definitely interesting. What do you think?
If my own subliminal messaging worked you have subscribed to my blog….