Jan 28 2011

Unique Ad Campaigns – Thinking Outside the Box

a sheep behind the wheel

Advertising is only as good as your ad. You target your ad for your audience whether it’s banner, commercial, radio, video, or social media. With an ad that fails, your campaign fails as well.

That forces companies, businesses, and bloggers to ‘think outside the box’. One thing for me was the idea of contests and giveaways after I had seen it so successfully done on other blogs.

One prime real estate for ads is SuperBowl commercials. They even have shows DEDICATED to the best/worst commercials. With the SuperBowl it’s at the top of tops. When you are spending millions on 30 seconds, you make sure it’s good.

Hyundai… Conspiracy?

Hyundai is taking a very different approach this year in their advertising and marketing counting down until their Superbowl AD. One that has been going around is a sheep behind the wheel.

I mean I get it, a sheep… follower… etc .The good thing is that it doesn’t really seem like it’s an ad, but the bad is that it’s definitely not clear WHAT it’s going after. It’s not your typical “hey here is out product, go buy it” campaign.

I do like the one about the car in reverse. Subliminal messaging and back masking is an interesting topic I have always kind of found intriguing.

Going after the conspiracy theory is definitely interesting. What do you think?

If my own subliminal messaging worked you have subscribed to my blog….

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14 Comments on this post

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  1. Bernard said:

    Hi Blog About Your Blog,

    This one is worth noting as well and more of a visual trip than the others: http://bit.ly/spiralhypnosislegs
    * Same source – Hyundai

    B.

    January 31st, 2011 at 8:48 am
  2. Komodo Dragon said:

    Indeed it’s great to see thinking outside the box when it comes to these ads and I can appreciate a well made commercial that’s refreshing. But sometimes they go too far to where you’re left wondering what the ad you just saw is trying to say.

    February 1st, 2011 at 12:30 am
  3. altincilekli said:

    Indeed it’s great to see thinking outside the box when it comes to these ads ;)

    February 1st, 2011 at 5:32 am
  4. p90x said:

    Love these videos, great ideas for thinking outside the box. I remember seeing the sheep driving the car when I was watching football. No matter what anyone says about the commercial it is memorable.

    - Robert

    February 1st, 2011 at 2:24 pm
  5. Jimmy said:

    The one with the sheep I good, I could see that turning heads. But the other one, there are too many songs, ads and so on that you can do that on.

    Best greatings from Denmark
    /Jimmy

    February 5th, 2011 at 4:48 am
  6. Chee @ Renovo said:

    Hi Matthew,

    What do you think about commercials (or any other marketing materials) that talks about subliminal/periphery issues of the intended product one is selling? I sell water filters on my site but I seem to write more articles on water quality issues than water filters itself (eg, fluoridation, recycled water, chlorine, germs/viruses, etc).

    Do you think this will be detrimental to the overall sales of my water filters? Should I stay more focused and spend more time writing about water filtration products?

    Chee

    February 8th, 2011 at 5:34 pm
  7. Chuck Points said:

    I love the sheep one , mainly because when I am on the freeway I always tell people everybody is driving like a bunch of sheep following the flock.

    February 10th, 2011 at 3:43 pm
  8. Find A Language Teacher said:

    It is time for new directions in advertisements.

    February 11th, 2011 at 8:29 pm
  9. real estate newsletters said:

    Wow! Its really unique way to advertise something. Sheep driving a car really shocking.It will be eye catching definitely when will out of the box.It require lots of hard work to create such adds that stand out from crowd. Nice stuff….

    February 12th, 2011 at 7:06 am
  10. WorPress Themes said:

    I’m not such a big fan of the videos. I guess the second one was ok, but the sheep one was just confusing for me.

    Contests and giveaways actually work pretty well, as you mention, but it really depends on your niche market as well. For me personally they do ok, but for some people the contests can help ALOT.

    February 16th, 2011 at 11:42 pm
  11. Lourcey Photography said:

    I think if advertisers want people to stop fast forwarding through the commercials, they will have to continue to think outside of the box like this. Gotta give people a reason to stop!

    February 18th, 2011 at 11:09 am
  12. monkeyalan said:

    Very interesting read.

    February 20th, 2011 at 5:04 pm
  13. Italian Webmaster said:

    I like these videos. They are very original.

    February 27th, 2011 at 4:20 am
  14. p90x said:

    I wanted to ask you if you know of any other links to unique out of the box advertising videos? Thanks Matthew.

    - Robert

    April 4th, 2011 at 3:29 pm

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