Why Your Contest Didn’t Work
I was very excited about my week of contests. I had originally planned for doing 7 separate days of contests. However, only the first day got enough entries to be worthwhile (22). The other two days ended with 0 and 2.
Why My Contests Didn’t Work
Well it was obvious that this format didn’t work. Doing 7 separate days is a little difficult unless the prizes are awesome (multiple) and the entry is easy.
As I mentioned the entry to the contest has to be easy. Enough people decided to subscribe to our RSS feed for the T-shirts, but no one wanted to join Copeac for $100. Even though the prize was $100, it didn’t draw enough people to decide to enter.
The last reason has to be the time. The contest time wasn’t long enough to get sufficient entries. I did promote it, a little late, but that shouldn’t of mattered.
Contests are becoming increasingly more difficult to successfully conduct, due to the large volume of bloggers holding contests. Why join yours, when there are 100’s of others going on?
Why Your Contest Didn’t Work
Your contest probably didn’t work for any of the reasons that I wrote which are:
- Bad contest format
- Not enough prizes
- Entry wasn’t easy enough
- Too short or too long
- No promotion
When used right contests can be a great promotional tool. We are planning a big writing project for next month with great prizes to follow. It’s blog themed so there is something for everyone.


