Google Bombing

I was reading a book called The Rough Guide To Blogging and I came across something called Google Bombing.

It seems that Bloggers sometimes use their collective linking power to have fun at Google’s expense. If they can make a concentrated effort to point to a particular site in great numbers, all using the same link text, they can dictate the top Google results for a particular phrase. This then is Google Bombing.

One humorous example of this was linking the words ‘miserable failure’ to George W. Bush’s official website. Doing this made Mr. Bush’s site hit the top spot on Google when anyone searched for ‘miserable failure’ – and it still does!

Some businesses have also attempted something similar for their own websites – not as miserable failures, of course!

Good blogging,
Mike.
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