Hi My Business Name Goes Here and This is My Blog

Many applaud the blog platform for its casual nature and relaxed approach to getting your thoughts and opinions out into the world.

But casual or relaxed doesn’t have to mean unprofessional or sloppy and if you are going to use corporate blogging for your business you won’t want it to be either! Unless of course if that is impression you want people to have of your business!

The first question as a business that you need to ask yourself before you put the virtual pen to paper is what do I want to achieve with my blog? Do you want to promote your products only or do you want people to feel like they’re part of your business family? Maybe it’s something completely different! Perhaps you will discuss your entire industry as a whole, focus inwardly on your business or a combination of the two?

Now once you’ve worked out why you’re blogging it is a lot easier to set out what you are going to say with your first post. I believe in a corporate blog your first post carries a lot more weight than that of a personal one. There’s an expectation of professionalism immediately.

Every business is different of course and your business may be one that benefits from an informal discussion blog rather than an exercise in pure public relations. With the very first post this is your chance to establish that feel. Let the readers know what type of blog they’ve encountered. Don’t tell the reader though what they’ll be feeling let the writing itself shape that relationship.

As part of your planning stages you should establish the tone of your corporate blog. But because of the very nature of the blogosphere you need to be flexible enough to allow the blog to grow and adapt. Even the goals that we’ve already discussed may need to bend slightly when you discover that the readers are helping you shape new ones! Say for example your goal was to promote your products by releasing reviews of them, your readers may start posting their own reviews that prove more popular. Embrace this! Of course you are always going to be open to negative comments and that’s a topic for another day!

Lee

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Next up: “Hey!? My blog is a transformer!“

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