Mar 20 2007

Hey!? My blog is a Transformer!

TransformersYes I’m already sure that your blog is more than meets the eye but what do you do when your blog actually transforms?

This is what I faced a couple of months ago when I realized that the business blog that I started that was supposed to be purely a discussion and showcase to help potential clients learn a little about me and how I work had become my private/personal blog.

In fact I posted about it the day I realized what had happened. My original goal was to promote myself after I had quit my day job, to hold a kind of online interview for a web designer who was rededicating himself to his craft.

A funny thing then happened on the way to the blogosphere, more and more of the posts I focused on my other passions, thoughts and opinions until the blog shifted completely shifted its focus to me as a person not as a consultant.

Ironically enough though that whilst the blog was changing form it was also transforming my aspirations and direction professionally. I went from being a jack of all trades web designer to a focused new media consultant/professional blogger. Something I’m very grateful it did! Despite it being in many regards a more difficult path.

So I allowed the site to change after I discovered the fact but I could have very easily gone back to it’s original purpose simply because I identified that it had happened. I would have done it gradually too over a month or so, less personal stories more web related ones. This site Blog About Your Blog has been a happy outlet for those posts though! As I mentioned I’m happy for the change, I like writing it and there are one or two people who seem to enjoy reading it from time to time!

The only other issue I might point out to you if you do decide to put your wayward blog back on the rails is that some of your established readers may not follow – you’ll probably replace them with new readers but don’t be offended!!!

Lee

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    1. LJP said:

      The same thing is happening to me! I started off very focussed writing about shopping and branched out into drawings and opinionated rants. It’s hard to know where to go from here.

      March 20th, 2007 at 5:00 pm
    2. Lee said:

      I went and took a look at your blog LJP (and suggest everyone else does too LOL) and I don’t think you’ve got a problem unless you are really concerned. Your shopping posts are still fairly focused. I think your personal posts add enough to the site to make me want to visit again (I like the eBay post mainly cause I share your opinion!).

      As I said if you are concerned try sticking to a particular ratio – say 3 shopping/sponsored posts to every 1 personal post. Or shift the ratio to something you’re comfortable with. It doesn’t hurt to have a couple of posts still sitting on the burner for those slow days when you can’t be bothered.

      Mind you the problem with rant posts is that you tend to want to get them out there immediately so you’re going to have to be strong!

      Otherwise let the site evolve naturally – you may find that there will be periods where it becomes more shopping post orientated.

      The other thing you may consider (and yes I’m winding it up now) is starting a second blog to keep all your personal stuff separate a lot of people have several blogs so if you think you can manage it try that too.

      March 20th, 2007 at 9:17 pm

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