Using PayPerPost as an Advertiser
- 13 Comment
Yesterday I started a 50$ campaign as a test run to see if I would want to use PayPerPost when buying sponsored reviews from bloggers.
In that campaign I got to create 6 opportunities at 5.50$ a piece. That comes up to only 33$.
Where did the other 17$ go?
To PPP of course. Out of that 17$ I could have had 3 more bloggers blog about us. I understand everyone needs to be paid, but 17$ out of 50$ is quite a lot.
From an advertisers standpoint that is a lot of money to pay to have an opportunity listed.
Would I use PPP advertising again?
Most likely, not. I can’t afford to have 35$ taken for every 100$ I spend. I believe I will stick to sponsored reviews when advertising our blog.
Sponsored Reviews is more advertiser friendly, because out of the money you pay the bloggers, part of that goes to SR, not the other way around. On that site I could receive my full 50$ worth of posts, however the bloggers get cut from that.
What are your experiences as a PPP advertiser?
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13 Comments on this post
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Tim Linden said:
Well one of them worked. I got here because of it. You should use the FeedBurner WordPress plugin. That way when I try to subscribe I have the icon in Firefox and don’t have to view around the page to find your button on the site. If you use it, you don’t have to worry about making sure all the references to yoursite.com/feed/ are gone because that is where the redirect happens. Anyways. I’ll subscribe and give ya a test run.
June 19th, 2007 at 3:28 pm -
Matt said:
well we have two rss feed icons at the top of the page
we also have a plugin redirect installed
June 19th, 2007 at 3:30 pm -
Jennifer said:
I (as advertiser) did a PPP direct post yesterday. Only 1, but I haven’t seen it yet or if the person accepted it.
June 19th, 2007 at 5:13 pm -
webduck said:
I am not sure what page rank(s) you were willing to accept, but if I had been one of the posties, my PR is 4, with an average of 100 hits per day, and with with 555 links to my blog Pentimento where I do my PPP’s. I think the potential to reach quite a few people is there even paying the amount you paid to PPP.
June 19th, 2007 at 8:16 pm -
webduck said:
LOL, I don’t have typos in my PPP’s though. 🙂
June 19th, 2007 at 8:18 pm -
Chris said:
Why didn’t you try the PPP direct route Matt? You would have got more for your money AND chosen what blogs got to do the posts.
June 20th, 2007 at 7:58 am -
Jennifer said:
The post with typo in it you are referring too. Wasn’t a PPP, it was an unpaid, but asked for post. I paid for a post as an advertiser not as the blogger, it hasn’t been done yet. Hopefully it will be soon though.
I admit to being terrible at there and their. I have actually written a post about it previously.
June 20th, 2007 at 10:33 am -
Matt said:
Chris, I will be doing a few PPP direct next time, I’ve already started looking
June 20th, 2007 at 10:39 am -
Crystal said:
I agree and disagree – the way your are comparing is not all together accurate. For example:
With PPP you technically paid $8.33 per post for 6 posts and PPP took their cut, giving the advertisers the rest. With Sponsored Reviews – you paid $5.50 per review but SR still got a cut, and the bloggers only get $3.75 or so.
SO – in order to do a fair comparison, you need to do a listing that pays the BLOGGER the same amount on both sites – you would probably find that you actually end up paying about the same amount.
When you look at the two examples above – they are not equal listings because that $5.50 on SP includes the SP fees that the bloggers DON’T get – so on PPP you are actually paying the bloggers more then you are on SP. To be fair, you would need to either up your SP price so bloggers get the $5.50 after fees, or lower your PPP post to $3.75 or so.
What I do like about SP though is the ability to approve blogs BEFORE they post – with PPP, you don’t have as much control over who posts your opp.
June 21st, 2007 at 6:14 am -
Matt said:
Well im not looking at it as a blogger, just strictly the advertiser
With the same amount of money I can get twice as many reviews, however the bloggers will be paid significantly less.
Yes, with SR you get to approve the blogs, which is really nice.
June 21st, 2007 at 9:37 am -
Crystal said:
but that’s the point – you could get the same number of reviews for the same money if it was a fair comparison. The only difference is how they are structured. PPP lets you decide what to pay the blogger and then takes a cut on top of that. SP lets you decide what to pay in total and then takes a cut OUT of that. If you don’t take that difference into consideration before preparing a campaign, then you are not comparing two equal campaigns.
To be a fair comparison, you would have to take that into consideration. Making a $5.50 post at PPP is the same as making a $8.33 (approx) post at SP – it would get you the same number of reviews, for the same money, and pay the bloggers the same amount. If you want to pay $5.50 per post INCLUDING your cost, then you have to set your payout to the blogger lower on PPP, otherwise, you are not comparing two equal campaigns.
I’m an advertiser, by the way:)
June 23rd, 2007 at 7:22 pm -
Matt said:
i get what your saying, but by not taking the blogger into consideration its different
by allocating 50$ and say you pay 5$ per post
PPP= 5$+ 15$(taking by PPP) = 6-7 reviews
SR= 10 reviews
Its less if you take what you are “actually” paying the bloggers, but thats not how it works
June 23rd, 2007 at 7:35 pm
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