ReviewMe to Revolutionalize Paid Blogging with Advertorials

Yesterday I blogged about ReviewMe announcing their Advertorials. I even wrote the post up about it before they sent out the email to the publishers and advertisers. I was pretty quick to post about it, but I jumped the gun a little bit. After reading the email sent, I wanted to post about it again. This is what the email stated

For Advertisers:

You control the message. Enter up to 250 words including links back to your website and also an image of your choice.

You can login and get full impression and click tracking on your campaign.

You choose which top blogs to place your Advertorial.

For Publishers:

Less work. Simply cut and paste our code into your blog.

All advertorials are by default marked as a “SPONSOR POST:” so the disclosure is done for you.

You retain full control. Accept or reject any Advertorials purchased.

Basically, the advertiser is writing their own review, all the blogger has to do is accept it, and post it. There are some positives and negatives to Advertorials that I see already.

Since the advertiser is writing the post, it is not truly reflecting what the blogger thinks about the website. This may not sit well with some bloggers.

There is also the chance that an advertiser will post the same advertorial on several blogs. Therefore the same exact content would be published. I like all of our reviews to be unique.

With that said, I would consider posting advertorials on this blog, for the same price as our regular ReviewMe listing (60$).

The email went on to read

We think our RM Advertorial will revolutionize the paid blogging world by giving advertisers complete control over their messaging, along with a branding opportunity and the reporting metrics they have come to expect with traditional online media buys. Bloggers will also benefit from an additional revenue source to supplement ReviewMe’s suite of offerings.

Did everyone else catch that too? I highly doubt advertorials will revolutionize paid blogging. I will go on to say that ReviewMe’s Advertorials will have little to no affect on paid blogging. Blog networks are already doing what ReviewMe is, twice as “effective”. I could buy a sponsored review, written by me, to go on 20-100 blogs for what it would cost for one advertorial.

I don’t think this is the big hit ReviewMe is looking for.

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