Using PPP Direct as an Advertiser
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Recently I blogged about using payperpost as an advertiser. I ran a 50$ campaign and got to create 6 opportunities at 5.50$ a piece. Which means pay per post kept 17$ of it. With their high fees, I didn’t get to get as many opps as I would of liked.
If you still want to use PPP there is another way around their fees, and that’s with PPP direct.
The Problems with PPP Direct
There is a huge and major flaw with PPP direct. There is really no way to find a PPP direct blogger. I had to spend quite some time on the forums asking bloggers if they would like PPP direct offers. The PPP direct marketplace is a complete joke, and really a waste of time.
In the marketplace you can only search by category and “tack rating”. Category may be helpful, but you really need more search options. Tack Rating is useless and really means absolutely nothing. I have written about 50 sponsored posts at PPP, and my tack rating is 3 out of 5. Why so low? I’ve only been rated for ONE of my posts. How they decided category and tack rating were most important for the PPP marketplace, I have no idea.
PPP Direct Bloggers Charge a Lot
I’m not sure why some of the PPP direct bloggers think they should charge 20$ for a post on their pr3 blogspot blog. Here they are doing 5$ posts per day, yet charge 20$ for a review. What’s worse is some of them are wondering why they haven’t gotten any opportunities yet. With such a bad marketplace set-up, you really have to make your blog most appealing.
The Results
I was pretty happy with most of the reviews. After spending 100$ in reviews, we received 10 reviews. Of course, ironically, the reviews I got for 5-10$ were much better than the ones that cost 20$.
Would I use it again?
Most likely, not. After running low on funds, to about 10$ I was gonna put in a few dollars so I could afford another review. I come to find the minimum deposit is 50$. That seems like a lot to me. There also is the complaint that you cannot use paypal to buy advertising, you must use a credit card. I don’t particularly have a problem with that, but I could definitely see the issue.
What are your experiences with advertising on PPP? Have any bloggers recieved PPP direct opps?
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4 Comments on this post
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Lisa said:
PPP Direct was the way I wanted to go, but like you, I was not able to find what I wanted in there. I ended creating an opp for the marketplace for PR5’s and 3 tacks for $10.
My 2 best written opps were from posties on here. I actually had to turn in one of the posts for violating TOS.
July 27th, 2007 at 7:27 am -
ryan said:
It’s sad, but a few good bloggers ruin the rest…
July 27th, 2007 at 5:28 pm -
Real Estate Genius said:
I’ve played around with 2 PPP ad campaigns now for my real estate investing software site, and can’t say I’ve yet seen any benefit. Surprisingly, none of the blog posts have shown up in my backlinks yet, which really was one of the drivers to try it out. I’m not closing the case quite yet, but would need tangible results to do much more advertising this way.
October 9th, 2007 at 8:49 pm
[…] I sit here waiting for my wireless router to sort itself out – again – I am mulling over a PPP post by Matt that touched on reviews; I am pondering an idea given to me on a visit to Jon Lee’s […]