What Is The Title Tag In A Blog

WordPress is a very powerful program. Out of the box it rocks! But with a few minor modifications WordPress can be a search engine magnet.

Matt, this post is actually for you. I read your June Income Statement and I want to help you make more money with your blog. Cheers, and I wish you the best. Here are some optimization tips that I think you or any blogger running self hosted WordPress can use. These tips will increase SERP traffic. 🙂

There are a ton of things that I can help you with… I am looking at the SERPs and your robots.txt and see a million things that can be done differently… all to help you and BAYB.

But, I don’t want to write a novel… so lets take things one at a time… I will try to come back and post more tips as often as I can. For now, there is one thing that you can do that will help your listing in the SERPs. And that is making better use of the <title> tag.

If I use Google and search for Make Money Online with SurveySpot, your site pulls up first, which is GREAT! Nice work… 

But, unfortunately, look at your title in the SERP. It says Blog About Your Blog. Now, granted… you are going to get some clicks from being listed here in the SERPs. However, remember what the person is searching for: Make Money Online with SurveySpot. 

Now, unfortunately, I was digging for many different title post searches on Google and couldn’t find any of your individual post pages. That’s a different story… but lets assume that the result above was linked to your actual POST PAGE and not HOME PAGE…. which again… ideally this would be the case and would be even more optimal… but again, I can help you with that in a separate article… for now, I want to show you how to change your title tag.

Ideally, in this situation, you would rather your title in the SERPs to match the title of your POST. Right now they do not:

and…

In your current Wordpress theme, in your header.php file you can change your <TITLE> tag to say something unique for every section within your site, including your individual post page.

Ideally if you write a post titled, Garry Conn Is Cool… you would want the <TITLE> tag to say the same thing, they way when someone uses a search engine and types, “Garry Conn Is Cool” in the search bar, your individual post that is titled, Garry Conn is Cool, is displayed in the SERPs as Garry Conn is Cool.

Here is the PHP code that I have written on one of my very popular blogs:

<title><?php if (is_home()) { ?><?php bloginfo(‘name’); ?><?php } ?><?php if (function_exists(‘is_tag’) and is_tag()) { ?>Articles, news and information about <?php echo $tag; ?>.<?php } ?><?php if (is_single()) { ?><?php wp_title(”); ?><?php } ?><?php if (is_archive()) { ?><?php wp_title(”); ?><?php } ?><?php if (is_page()) { ?><?php wp_title(”); ?><?php } ?></title>

Now, if we break this code down, it basically says:

Hey, if this is the home page… display this.

If this is the category page, display this… etc, etc, etc.

Let’s Break it Down !!!

<title>

<?php if (is_home()) { ?><?php bloginfo(‘name’); ?><?php } ?>

This says, If this is the home page, please display my blog site name. In your case, Blog About Your Blog.

<?php if (function_exists(‘is_tag’) and is_tag()) { ?>Articles, news and information about <?php echo $tag; ?>

This says, if you use UTW (Ultimate tag warrior) display the following text, “Articles, news and information about the TAG NAME. You can change the text to what ever you want. Such as:

<?php if (function_exists(‘is_tag’) and is_tag()) { ?>Blog About Your Blog Blogs About <?php echo $tag; ?>

This says, Blog about Your Blog Blogs About TAG NAME. Tag name would be the tag you assigned. Snow flakes, money, food, etc… whatever…

<?php } ?><?php if (is_single()) { ?><?php wp_title(”); ?><?php } ?>

This says, If the page is the individual post page, please display the title of the post. *This one here is the reference to what I am talking about in this article.

<?php if (is_archive()) { ?><?php wp_title(”); ?><?php } ?>

This says, if the page is the category page, please display the category name as the title. Same too if it is the archive by date, day, year…etc…

<?php if (is_page()) { ?><?php wp_title(”); ?><?php } ?>

</title>

This says, if the page is a page like the contact page to please display the page’s title. (i.e.: Contact Blog about Your Blog)

If you add this code to your header.php file replacing what you have now… you will see an increase in traffic from the SERPs because you have made your listing more appealing.

Best of luck… I wish you and your family well. And I hope to see July be a better month for you! We bloggers bust our asses and I only wish I could see everyone find success.

I want to help you with your robots.txt file next… but for now I must leave with what I have posted so far. Again good luck and I wish the best for you. I am so excited to see how well the blog is doing… and with a few added touches and minor modifications we can all get this site shooting off like a skyrocket!

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