Incentive to Offer on Your Blog
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Sometimes your content may not be enough to continue to draw visitors as much as you would like. To keep them constantly coming back for more. Or maybe you just need to offer them incentive. We have received a huge response by just giving away a day planner that I got for free.
I have been writing about how important offering incentive to your readers is. Blog incentive is what I like to call it. I mention incentive most recently on my post about Three Steps to Keeping Your RSS Feed Readers. Incentive is important not only for keeping your readers, but getting new ones.
I received a great comment on that post asking about what incentive they should give for their blog.
Sheila said “I’m drawing a blank on how I might use an incentive. I really don’t know how many of my RSS readers are bloggers, so I’m not sure offering a link is valuable incentive that my readers would appreciate. I’d be grateful for any ideas you might have regarding incentives I could offer.”
Incentive can really be anything and sometimes it might depend on your niche. You basically just want to offer your subscribers something special, maybe a limited offer, cash, prizes, or exclusive content perhaps.
We recently gave away a mini fridge to one of our RSS Feed Readers, and that increased our subscriber count by nearly 100! It was a unique prize and received some buzz.
If your readers may not be bloggers thats ok. Obviously offering free links wouldn’t work here, but other things might. Open up discussion on how you can give back to your readers. Many people do fund raisers or sell things, you may be able to help that way.
Incentive can also be something simple like a T-Shirt giveaway. Post a contest and select a random comment to win. Take Zac Johnson for example. He attended Ultimate Affiliate Summit and left with tons of free stuff. Now he is turning around to give it away to his readers. The only thing that will essentially cost him is small shipping fees.
If you really want to host a contest and still aren’t sure what to give please contact us and I sure can help. I am also willing to sponsor a contest on your blog!
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12 Comments on this post
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Sheila said:
Matt – Thanks so much for expanding on incentive concept. You have certainly inspired me to offer an incentive!
July 11th, 2007 at 12:10 pm -
Cynthia Blue said:
Great Idea. I’m planning a contest for my blog. I have a couple questions. Do you have visitor participation, like post why you should win, and then people can vote? Or just a random drawing for people who sign up? I would like for people to post why they think they should win, and then have a vote on who is the best, but that would limit it to people who do have blogs and I’d like to open it up to all readers. I’d love your input thanks!
July 12th, 2007 at 2:10 pm -
Sheila said:
Well, I have doubled my subscribers from my contest so far and the contest isn’t over You had a similar result, didn’t you? When the contest was over, did your subscriber numbers remain the same?
August 22nd, 2007 at 5:44 pm -
Cynthia Blue said:
No, I don’t think I have a significant increase in subscribers. Perhaps I need more contests.
August 22nd, 2007 at 5:55 pm -
Sheila said:
My apologies, Cynthia, I should have specified that question was for Matt. Oops.
August 22nd, 2007 at 6:01 pm -
Matt said:
sorry yes, generally our feed subscribers remained the same and it has been increasing a lot lately
August 22nd, 2007 at 6:52 pm -
Sheila said:
Great! I hope I have similar results.
I hope you plan to enter the contest….seeing as you suggested the hula girl. 🙂
August 22nd, 2007 at 6:58 pm -
Missy said:
I too want to hold a contest on my blog, but i don’t want to make it cash. What do you suggest as a good giveaway?
August 22nd, 2007 at 8:27 pm -
Matt said:
It could depend on your niche, but anything can really be a good prize. If it is somewhat desirable your contest can work. You just have to have a good contest.
Gift cards, cash, or anything unique is good. Offer something no one else is. Even something as simple as a day planner can work, it did for us
August 22nd, 2007 at 8:33 pm
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